Wonder which analytics platform has the highest adoption?
Uncategorized No Comments »Cardinal Path has released the latest report that analyzes which of the various analytics and TMS platforms are being used by the Internet Retailer 500.
http://pages.cardinalpath.com/Whitepaper_State_of_Digital_Marketing_Analytics_in_the_top_500_Online_Retailers.html
In this report we outline which platforms dominate the marketplace across various industry segments and verticals, as well as look at how top ecommerce vendors are managing the proliferation of marketing tags across their sites.